Prévost Apparel, a luxury streetwear brand made and designed in Vancouver, British Columbia, entrusted our graphic design studio with the creation of its brand identity and Shopify website. Focused on crafting streetwear collections that merge simplicity and superior quality, Prévost Apparel is committed to delivering clothing that embodies power and endurance, designed to stand the test of time.

At the core of the brand identity lies a minimalist and elegant design, capturing the very essence of Prévost Apparel. Simplicity, boldness, and iconography characterize the visual language, resonating with the brand's commitment to timeless style. A closer look at the logo reveals a subtle yet impactful detail—an acronym "POP" discreetly embedded, derived from the brand's slogan, "Position of Power."

Additionally, the logo incorporates a stylized goat motif, symbolizing strength, leadership, power, and an unwavering determination to succeed. Prévost Apparel's logo not only represents the brand's core values but also serves as a visual manifestation of the brand's dedication to creating a lasting impact in the world of luxury streetwear.

Collection Photos Taken By Lauren Grey Photography