Empowering Women to Thrive After Divorce.

Introducing The Divorce Circle—a supportive hub for growth, empowerment, and community by Sabeena Bubber. For this brand, we worked closely with Sabeena to create a brand identity for the Divorce Circle that dovetails off her primary branding. The Divorce Circle empowers women to take back their independence, rediscover their joy, and thrive after divorce. The brand design is steeped in symbolism. In the primary logo, we create a design that is a tasteful play on signing divorce papers signalling the end of one life stage and the beginning of a new chapter. The submark badges subtly hint at a wax seal frequently associated with legal documentation. Additionally, you will also notice nods to fine art and painting throughout the brand pieces, this is in reference to the idea of taking ownership of your life and becoming the artist of your own story. We greatly enjoyed working on this branding project and look forward to seeing the growth of this valuable initiative.
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