How to Build a Referral Network That Works for You
We know it, you know it—you’re busy, and the last thing you want to do is compete for clients in the same crowded spaces where everyone else is vying for the same attention. But here’s the secret: you don’t have to. Instead of focusing on what everyone else is doing, how about using your personal connections and passions to build a referral network that makes you the go-to person? Sounds interesting, right?
Find your people (and we don’t just mean in business)
Let’s skip networking in spaces where you are surrounded by your industry peers. Why not tap into communities where people already know you and the unique value you bring?
“💡Take, for example, a mortgage broker who also coaches a local soccer team. They’re not just another mortgage broker—they’re THE mortgage broker in the soccer community.”
And that’s where the magic happens. When people trust you beyond your profession, they’re more likely to refer you when the time comes.
Here’s the thing:
When you’re part of a community based on personal connections, there’s already trust. These people know you so their referrals hold more weight. Plus, you’re not battling 30 others in the same Facebook group. You’re the clear choice.
But, how do we build a Referral Network that works?
Show up where it matters: Find groups or communities where you’re already involved. Are you into fitness? Maybe you’re active in your local neighbourhood? That’s where you can start!
Give value: You don’t need to pitch your services aggressively. No one likes that. Instead, share valuable tips or advice when relevant. Maybe a casual conversation about real estate or mortgages comes up—great, share some insights that position you as the expert without the hard sell.
Stay engaged: Be active in those spaces. People will remember you, and when they or someone they know need services, your name will be the first that comes to mind.
How can March Media can help you get there?
At March Media, we’ve got the tools to help you target these niche communities without even breaking a sweat. Whether it’s designing personalized email templates for your local sports group or crafting content that speaks to your unique network, we’ll help you stay top of mind.
We work with mortgage brokers and real estate pros in Vancouver, so we know how to make you stand out in the right places, and our experience speaks for itself!
You don’t have to be stuck in the same old marketing routine. Build a referral network that taps into your personal passions, and trust us, the results will follow. Connect with us to learn about our digital marketing, graphic design and other services.
