Branding that’s a Slam Dunk: How We Created a Unique Visual Identity for Our Business
Creating a unique brand identity wasn’t an overnight success for us at March Media. It took years of introspection and creative exploration to carve out a distinct visual presence. Our brand draws inspiration from Rosemary’s personal style and modern design principles. Here’s how we achieved our unique look and how you can apply these same concepts to your business.
Custom and Tailored Imagery:
Do you ever feel like your visuals are blending in with everyone else’s? We use a mix of in-house created brand photos and tailored stock imagery to maintain a consistent brand aesthetic. Scheduling content shoots 3-4 times a year is crucial. It helps elevate the distinction your business and attracts your ideal clients by relating to them on a deeper level. Taking the time to create custom content may seem daunting, especially as a busy entrepreneur, but it’s a key factor in our success. This approach ensures your brand looks professional and helps your ideal clients find you by resonating with the visuals you put forward.
Individual Inspiration Over Trends:
While we take cues from modern design, we avoid comparing ourselves to our industry peers. Instead, we focus on on our vision. When viewers come across our social media platforms, we want them to immediately know it’s March Media. In a world propelled by trends, we believe it’s better to create a brand that uniquely stands out rather than one that relies heavily on what’s popular at the moment.
“💡 We believe in using trends as a way to propel your business through video and content references while keeping the core branding integrated.”
Continuous Refinement:
Do you think your brand should stay static? At March Media, we believe in constant evolution. Our brand is always being refined and tweaked, maintaining core elements and aligning with our vision. Regular audits ensure our branding remains true to our core values and message. This ongoing process helps us stay relevant and connected to our audience.
“💡 If you confuse, you’ll lose. Visual consistency is key to targeting your dream clients.”
Core Values Alignment:
Non-negotiables in our brand are rooted in our core values. We ensure that our visuals and messaging consistently align with these values, which are detailed on our website. By constantly auditing our brand, we make sure that our branding and visuals are holding true to our our core values and the message we want to convey to our target audience.
Brand Consultation:
Refining your brand vision can be challenging. Booking a one-on-one brand consultation with March Media can help us dig deeper into your brand’s strengths and areas for improvement. These sessions review your voice, visuals, and touch points to ensure every element showcases your business effectively. We spend the time to make sure every element of your brand is showcasing your business in the best light. We will help you discover what makes you tick and set you apart in the marketplace.
At March Media, our journey to a unique brand identity involved a blend of personal style, modern design principles, and a commitment to continuous improvement. By following these tips, you too can create a distinct visual identity that stands out in a saturated marketplace.
