Position Yourself as a Thought Leader in Your Industry Through the Power of Email Marketing
With social media algorithms, targeted ads, and endless content competing for attention, email marketing might seem a little… well, old school.
But here’s the thing: email marketing is far from outdated—it’s one of the most effective tools for reaching your audience (we swear, we’re not making this up). For every $1 spent on email marketing, the average return on investment (ROI) is around $36 to $42. Yes, you read that right.
In industries where relationships and trust mean everything, email marketing offers a direct line to your clients—no middleman (or social media algorithm) required.
“💡 Whether you’re a mortgage broker, realtor, or in any service-based business, email marketing is your not-so-secret weapon to position yourself as an industry leader.”
Why Email Marketing Works (And Yes, It Still Does)
You might be thinking: Why should I spend time crafting emails when I could just post on Instagram? Well, while social media is great, not everyone is seeing your posts. Algorithms control the flow, and in a blink, your post could get lost in the noise.
With email marketing, however, you own the conversation. Your message lands right in your audience’s inbox, ready to be read on their terms. It’s personal, direct, and—if done well—valuable. Email marketing allows you to build that 1:1 relationship with your clients, keeping you top-of-mind and positioning you as the expert they trust.
So, how do you use email marketing to be known as the go-to expert in your industry?
Share Valuable Insights: Think beyond just “salesy” content. Share tips, market trends, and industry knowledge. For example, mortgage brokers can break down complex loan products, while real estate agents can provide market updates or staging tips. Keep your emails informative and direct, like you’re talking to a friend over coffee ☕️
Consistency is Key: We’re not saying bombard your subscribers, but consistency builds familiarity. Whether it’s a monthly newsletter or weekly tips, showing up regularly in your clients’ inboxes reminds them of your expertise.
Exclusive Content: Offer something your audience won’t find anywhere else. This could be early access to listings, client success stories, or behind-the-scenes of your latest projects. These make your subscribers feel special, plus who doesn’t like feeling like a VIP? ⭐️
Clear Calls to Action: Every email should have a purpose, whether it’s booking a consultation or downloading a helpful guide. Make it easy for your readers to take the next step.
But how do you actually make these emails? (Hint: FloDesk)
We get it—creating and sending out emails might seem overwhelming, especially when you’re busy running your business. That’s where FloDesk comes in. No, this isn’t a hard sales pitch. It’s just that FloDesk really does make the whole email thing easy and stylish, (and we’re all about looking good, right?).
Plus, March Media offers custom email template creation and copywriting services to make sure your emails not only look great but also deliver results. Let us take care of the details, while you focus on running your business!
March Media has you covered!
If you want to grow your business, build relationships, and position yourself a leader in your industry, email marketing may be your ticket. Not sure where to start? March Media has the expertise to help with everything from custom email templates to crafting engaging copy that speaks directly to your audience.
Check out FloDesk here and let us help you step up your email game. Whether you’re after lead generation, nurturing existing clients, or just making sure you stand out, we’re here to make it happen.
