Beauty By Lolli, a luxury studio specializing in high-end makeup services for bridal, graduation, events, and photoshoots, caters to a discerning clientele spanning Greater Vancouver and beyond. Our collaborative efforts with founder, Amanda Lolli, were dedicated to a comprehensive revitalization of their brand identity, with a particular emphasis on preserving the essence of their pre-existing logo design. The primary objective of this undertaking was to craft a brand aesthetic that seamlessly aligns with the intrinsic attributes of friendliness, warmth, and elegance, mirroring the persona of Amanda and her talented team. Through the design process, we aimed to encapsulate the unique essence of Beauty By Lolli, ensuring that the visual elements resonate with the core values and aspirations of the brand.