This holiday season, we’re celebrating community over consumption. From thoughtful reviews to simple shares, these 10 easy ways to support local businesses — online and offline — will help you give back where it matters most.

Written by March Media, a Vancouver-based digital marketing agency that believes marketing should feel good, do good, and connect people, not just sell to them.

We know how fast the end of the year can sneak up. One minute you’re wrapping up fall campaigns, the next, it’s Christmas, and before you know it, you’re counting down to midnight promising yourself, “Next year will be more organized.”

We get it, the final stretch of the year always seems to fly by. But here’s the secret: a little bit of forward thinking now can set you up for a 2026 that feels calm, creative, and intentional, not rushed.

SEO isn’t just for websites anymore: Instagram just dropped a game-changing update that makes search optimization more important than ever, and if your content isn’t optimized, you could be missing out on new audiences.

Here’s the breakdown: Public posts, Reels, and videos from professional accounts are now automatically indexed by Google. Your captions, keywords, and content aren’t just living inside Instagram anymore, they’re searchable on the world’s biggest search engine.

You’ve heard that consistency is key when it comes to content. And yes—it absolutely matters. But if you're consistently posting content that lacks intention or value, you’re not building traction…you’re losing it.

If your audience sees your name pop up and they immediately scroll past, that's a problem. Showing up regularly is important- but showing up with something to say is what gets you engaged with, remembered, and trusted as a go-to resource in your space.

Let’s talk about why that matters—and how to make your content strategy actually work.

It’s easy to fall into the trap of making business decisions based on what looks good rather than what works. We see it all the time—business owners throwing money at trends, chasing what their competitors are doing, or creating content just to stay “active.” But what if your marketing efforts weren’t just for show? What if every dollar you spent was intentional, aligned with your goals, and actually drove results?

In a society that places a high value on digital clout, it’s easy to get caught up in the numbers—follower counts, likes, and views. After all, they’re visible markers of success on social media. But for a business focused on long-term growth, especially in digital marketing, there’s something far more valuable: the client experience.