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Instagram Just Got Searchable: Here’s How to Win With SEO

SEO isn’t just for websites anymore: Instagram just dropped a game-changing update that makes search optimization more important than ever, and if your content isn’t optimized, you could be missing out on new audiences.

Here’s the breakdown: Public posts, Reels, and videos from professional accounts are now automatically indexed by Google. Your captions, keywords, and content aren’t just living inside Instagram anymore, they’re searchable on the world’s biggest search engine.

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