Unpopular Opinion: Winter Is Not It

I’ll admit it… I usually struggle through winter. Like many Vancouverites, I find the short days, long nights, and constant rain a little hard to handle.

Don’t get me wrong, I love the cozy parts of the season. A clean home with a glittering Christmas tree, wandering the Shipyards Christmas Market, or sipping an espresso martini in a candlelit bar all make me so happy. Anyone who knows me knows I love Christmas in a big way. But winter as a whole? Not my favourite.

When we first started this monthly email series, we made a promise, that this newsletter would be about community, not sales. Yes, we occasionally include special offers or discounts to thank our audience, but that’s never the main focus.

We know how easy it is to feel overwhelmed by content, especially as the holidays approach. Everywhere we look, we’re being told to buy more, do more, and be more. As a marketing company, we’re not here to knock marketing itself (it’s literally what we do!) — but even we can admit, it can all start to feel like… a lot.

This holiday season, we’re celebrating community over consumption. From thoughtful reviews to simple shares, these 10 easy ways to support local businesses — online and offline — will help you give back where it matters most.

Written by March Media, a Vancouver-based digital marketing agency that believes marketing should feel good, do good, and connect people, not just sell to them.

October is the perfect month for Vancouver businesses to get ahead on seasonal content and prep for November, December, and even New Year’s campaigns. Small, actionable steps now can make a big difference for visibility, engagement, and ultimately, conversions this holiday season.